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Joy Baldridge

Joy Baldridge, CPC, CSP, is a renowned self-management expert who helps the best companies in the world become even better at increasing revenue and productivity while decreasing stress and frustration. She began her speaking and training career at birth. She was born into a family of driven entrepreneurs and dynamic educators. Her parents founded the Baldridge Learning Center in 1956. Her first official speaking engagement was at the White House, at the age of 19. She got there by cold calling the president.

In 1992, Joy founded Baldridge Seminars International, a professional development organization that focuses on management, leadership, sales, communication and priority management skill development. In her seminar and keynote presentations Joy shares innovative ways to adapt to change while increasing revenue, productivity and profitability. Her keynote presentations and seminars are highly entertaining, extremely informative and completely customized. They are known for producing immediate, positive, and tangible results.

Presentation Description:


  • Difficult conversations are hard - knowing the right words to use to defuse inevitable tensions makes them easier.
  • Words matter - they can build or break the spirit of your team, family and friends as well.
  • Neglecting and ignoring feedback that needs to be provided is not the answer, because it creates more problems and matters get worse.
  • The Velvet Hammer words and phrases is the answer!
  • The solution to becoming an exceptional communicator and getting the results you seek lies in word choice.

Core Message: Words are containers of power. How are you using yours? You will learn in this TEDx Talk the best words to use when communicating or providing corrective feedback.


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This independent TEDx event is operated under license from TED